Cookie Policy

Last updated: 24 August 2026

This Cookie Policy explains how Dea Terra Ltd, trading as DEA WINES, uses cookies and similar technologies when you visit www.deawines.co.uk.

It should be read together with our Privacy Policy, which explains more generally how we collect, use and protect personal data.

1. Who we are

This website is operated by:

Dea Terra Ltd
Trading as DEA WINES
24 Fitzroy Square
London W1T 6EP
United Kingdom

Company number: 13658834
VAT number: 393332588
Email: info@deawines.co.uk
Website: www.deawines.co.uk

2. What are cookies?

Cookies are small text files that are stored on your computer, smartphone, tablet or other device when you visit a website.

Cookies allow websites to recognise a device and remember certain information about a user’s visit.

They may be used, for example, to:

keep products in a shopping basket;
maintain a login session;
remember website preferences;
maintain website security;
understand how visitors use a website;
measure website performance;
personalise content;
measure advertising campaigns;
provide relevant advertising.

Some cookies are deleted when you close your browser, while others remain on your device for a specified period or until you delete them.

3. Similar technologies

In addition to traditional cookies, our website may use other technologies that store information on or access information from your device.

These may include:

local storage;
session storage;
tracking pixels;
web beacons;
scripts and tags;
device identifiers;
similar storage and access technologies.

In this Cookie Policy, references to “cookies” also include these similar technologies where appropriate.

4. Types of cookies we use

The cookies and similar technologies used on our website may fall into the following categories.

Strictly Necessary Cookies

These technologies are required for the website to operate correctly and to provide services requested by you.

They may be used for purposes such as:

maintaining your shopping basket;
processing checkout steps;
maintaining customer login sessions;
remembering privacy and cookie choices;
protecting the website against fraud and malicious activity;
maintaining security;
balancing website traffic;
ensuring that pages and website functions operate correctly.

Because these technologies are necessary to provide the website or a service requested by you, they may not require your consent under applicable UK legislation.

Disabling them may prevent parts of the website from functioning correctly.

Functional and Preference Technologies

These technologies may allow the website to remember choices you make and provide enhanced functionality.

They may be used to remember:

language preferences;
display preferences;
website settings;
user interface preferences;
other choices made during previous visits.

Where the applicable legal requirements for an exemption are satisfied, certain technologies used solely to improve or adapt the appearance or functionality of the website to your preferences may be used without prior consent.

Where required, we will provide an easy way for you to object to their use.

Where an exemption does not apply, these technologies will only be activated after you have provided the required consent.

Analytics and Statistical Technologies

We may use analytics technologies to understand how visitors interact with our website.

These technologies may help us understand information such as:

number of visits to the website;
pages viewed;
approximate length of visits;
device and browser types;
general website navigation patterns;
page performance;
how visitors arrive at our website;
interactions with website features.

Certain analytics technologies used solely to collect aggregate statistical information for the purpose of improving our website may qualify for an exemption from the requirement to obtain prior consent under applicable UK legislation.

Where we rely on such an exemption, the information will be used for statistical and website improvement purposes and we will provide clear information and an easy way to object where required.

If analytics technologies are used for purposes that go beyond the relevant exemption, including identifying, tracking, profiling or monitoring individual users, they will only be activated after obtaining the required consent.

Advertising and Marketing Technologies

We may use advertising and marketing technologies to measure advertising campaigns, understand interactions with advertisements or provide more relevant advertising.

These technologies may be used to:

measure advertising performance;
record whether an advertisement has been viewed or clicked;
understand whether an advertising campaign resulted in a purchase;
build audiences for advertising;
support remarketing campaigns;
personalise advertising;
track interactions across websites or services.

Where consent is required, these technologies will not be activated until you have provided your consent through our cookie consent tool.

You can withdraw your consent at any time.

Third-Party Content and Services

Our website may include services or content provided by third parties.

These may include, where applicable:

payment services;
video platforms;
map services;
social media platforms;
analytics providers;
advertising platforms;
customer support tools;
security services;
other external website services.

These providers may store or access information on your device when their services are loaded.

Where consent is required for these technologies, the relevant content or functionality may remain disabled until you have provided consent.

5. Summary of cookie categories

Category	Main purpose	Consent
Strictly Necessary	Shopping basket, checkout, login, security and essential website functions	Usually not required where a legal exemption applies
Functional / Preferences	Remembering settings and website preferences	May not be required where a specific exemption applies, otherwise consent is required
Analytics / Statistics	Measuring website usage and improving performance	May not be required for qualifying aggregate statistical purposes, otherwise consent is required
Advertising / Marketing	Advertising measurement, profiling, remarketing and personalised advertising	Consent required where applicable
Third-Party Services	External services, embedded content and integrations	Depends on the technology and purpose

6. Third-party cookies

Some cookies or similar technologies may be set by third-party providers rather than directly by DEA WINES.

Third-party services may process information according to their own privacy and cookie policies.

The exact third parties involved will depend on the services currently enabled on our website.

Where required by law, third-party technologies that are not exempt will not be activated before you have provided the necessary consent.

7. Detailed cookie information

The cookies and similar technologies used on our website may change from time to time as we update our website, e-commerce platform, payment methods, analytics tools or other services.

Where available, our cookie preferences tool provides additional information about the technologies currently in use, including:

cookie or technology name;
provider;
purpose;
category;
duration or expiry;
whether the technology is provided by DEA WINES or a third party.

We periodically review the technologies used on our website to keep this information accurate.

8. Cookie consent and preferences

When you first visit our website, you may be presented with a cookie consent tool allowing you to manage technologies that require consent.

Depending on the technologies in use, you may be able to:

accept all optional cookies;
reject optional cookies;
select individual categories;
review additional information about cookies;
change your choices later.

Technologies requiring consent will not be activated before valid consent has been obtained.

Consent must be freely given, specific, informed and indicated through a clear affirmative action.

Simply continuing to browse the website will not, by itself, be treated as consent where affirmative consent is legally required.

9. Changing or withdrawing your consent

You can change or withdraw your cookie choices at any time through the cookie preferences or cookie settings tool available on our website.

Withdrawal of consent will not affect the lawfulness of processing carried out before consent was withdrawn.

Please note that withdrawing consent does not necessarily remove cookies that have already been stored on your device.

You can delete existing cookies through your browser settings.

10. Technologies used without consent

Applicable UK law permits certain storage and access technologies to be used without obtaining prior consent in specific circumstances.

Depending on the technology and its purpose, these may include technologies used:

solely to transmit communications;
where strictly necessary to provide an online service requested by you;
solely to collect qualifying statistical information for the purpose of improving the website;
solely to improve or adapt website appearance or functionality to your preferences;
in other circumstances permitted by applicable legislation.

Where required in order to rely on an exemption, we will provide clear and comprehensive information and an easy way to object.

An exemption will only be relied upon where the applicable legal requirements are satisfied.

11. Online advertising and profiling

Where DEA WINES uses technologies for online advertising, remarketing, behavioural targeting or profiling, we will obtain consent where required by applicable law.

Advertising technologies may process information about:

pages viewed;
products viewed;
shopping activity;
interactions with advertisements;
purchases or conversions;
device and browser information;
identifiers associated with your browser or device.

Such information may be shared with advertising providers where you have provided the required consent.

You may withdraw your consent through our cookie settings at any time.

12. E-commerce and shopping basket technologies

As an online retailer, DEA WINES may use cookies and similar technologies necessary to provide e-commerce functionality.

These may be required to:

remember products added to your basket;
maintain the basket between pages;
calculate order information;
manage checkout;
maintain customer sessions;
process account authentication;
prevent fraudulent transactions;
maintain website security.

Where these technologies are strictly necessary to provide functionality requested by you, they may be used without prior consent.

13. Payment providers

When you proceed to payment, third-party payment providers may use technologies that are necessary to securely process transactions, prevent fraud and authenticate payments.

These providers may process information according to their own privacy and cookie policies.

Some payment technologies may qualify as strictly necessary where they are essential to complete a transaction requested by you.

Any additional non-essential technologies will be managed in accordance with applicable consent requirements.

14. Social media and embedded content

Our website may contain links to or embedded content from social media platforms or other third-party websites.

Simply following a link to another website may result in that third party processing information according to its own policies.

Where embedded third-party content places or accesses non-exempt technologies on your device, the content may be blocked until you provide the required consent.

15. Managing cookies through your browser

Most web browsers allow you to control cookies through their settings.

Depending on your browser, you may be able to:

see which cookies are stored;
delete individual cookies;
delete all cookies;
block cookies;
block third-party cookies;
prevent websites from storing cookies.

Please note that blocking or deleting strictly necessary cookies may cause parts of our website, including shopping basket, checkout or customer account functionality, to stop working correctly.

Browser controls operate separately from our website cookie preferences tool.

16. How long cookies remain on your device

Cookie duration depends on the purpose of the individual technology.

Cookies may be:

Session cookies: deleted when you close your browser.

Persistent cookies: stored on your device for a specified period or until you manually delete them.

We aim to ensure that cookies and similar technologies are retained only for as long as reasonably necessary for their intended purposes.

More detailed duration information may be provided through our cookie settings tool.

17. Personal data and cookies

Some cookies and similar technologies may involve the processing of personal data.

Where personal data is processed, it will be handled in accordance with our Privacy Policy and applicable UK data protection law.

For further information about how DEA WINES processes personal information, please see our Privacy Policy.

18. Changes to this Cookie Policy

We may update this Cookie Policy from time to time to reflect:

changes to our website;
new website functionality;
changes to the technologies we use;
changes to third-party services;
changes to applicable law or regulatory guidance.

The latest version will always be published on this page.

The date at the top of this Cookie Policy indicates when it was last updated.

19. Contact us

If you have any questions about this Cookie Policy or the technologies used on our website, please contact: