Privacy Policy

Last updated: 24 August 2026

DEA WINES respects your privacy and is committed to protecting your personal data.

This Privacy Policy explains how we collect, use, store and protect your personal information when you visit www.deawines.co.uk, contact us, create an account, subscribe to marketing communications or purchase products from us.

This Privacy Policy is intended to comply with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations (PECR), as amended.

1. Who we are

For the purposes of UK data protection law, the data controller is:

Dea Terra Ltd
Trading as DEA WINES
24 Fitzroy Square
London W1T 6EP
United Kingdom

Company number: 13658834
VAT number: 393332588
Email: info@deawines.co.uk
Website: www.deawines.co.uk

If you have any questions about this Privacy Policy or how we process your personal data, you can contact us using the details above.

2. Personal data we collect

Depending on how you interact with our website and services, we may collect the following categories of personal data.

Identity and contact information

This may include your:

first and last name;
billing address;
delivery address;
email address;
telephone number;
company name;
job title or business details, where relevant.

Order and transaction information

When you place an order, we may collect information relating to:

the products you purchase;
order value;
billing and delivery information;
payment status;
refunds and returns;
order history;
communications relating to your order.

Payment information

Payments are processed through third-party payment service providers.

DEA WINES does not normally receive or store your full payment card details.

Payment providers process payment information in accordance with their own privacy and security policies.

Account information

If you create an account on our website, we may process:

your account details;
username or email address;
encrypted password information;
saved addresses;
previous orders;
account preferences.

Communications

When you contact us through our website, email, telephone or other communication channels, we may collect the information you provide to us and keep a record of our correspondence.

Marketing information

If you subscribe to our newsletter or other marketing communications, we may collect:

your name;
email address;
marketing preferences;
information about how you interact with our marketing communications.

You can unsubscribe from marketing communications at any time by using the unsubscribe link contained in our emails or by contacting us at info@deawines.co.uk.

Technical and website usage information

When you visit our website, we may automatically collect certain technical information, including:

IP address;
browser type and version;
device type;
operating system;
approximate location derived from your IP address;
pages visited;
date and time of visits;
referring website;
interactions with our website.

Some of this information may be collected through cookies and similar technologies.

Please see our Cookie Policy and cookie preferences tool for more information.

Age verification information

DEA WINES sells alcoholic products and our products are intended only for persons who are legally permitted to purchase alcohol.

We may therefore process information required to confirm that customers meet the applicable minimum legal age requirements.

Where necessary, we or our delivery partners may request appropriate proof of age or identification.

3. How we use your personal data

We may use your personal information for the following purposes.

Processing and fulfilling orders

We process your information to:

accept and process your order;
take or arrange payment;
prepare and dispatch your products;
communicate with you regarding your order;
manage returns, refunds and complaints.

Lawful basis: performance of a contract and compliance with legal obligations.

Managing customer accounts

We process account information to create and maintain your customer account and provide access to account functionality.

Lawful basis: performance of a contract.

Customer service and enquiries

We process personal information when responding to enquiries, requests or complaints.

Lawful basis: performance of a contract where the request relates to an order, or our legitimate interests in providing customer support and managing our business.

Legal, accounting and tax requirements

We may retain and process transaction and customer information where required for accounting, taxation, regulatory, fraud prevention or other legal purposes.

Lawful basis: compliance with a legal obligation.

Age verification and responsible sale of alcohol

We may process information to verify that customers are legally entitled to purchase alcoholic products and to comply with applicable alcohol licensing and sales requirements.

Lawful basis: compliance with legal obligations and our legitimate interests in preventing unlawful sales.

Marketing communications

Where permitted by law, we may use your contact details to send you information about DEA WINES products, offers, promotions and news.

Where consent is required, we will only send such communications after receiving your consent.

In certain circumstances, applicable electronic marketing rules may allow us to contact existing customers about similar products or services, subject to their right to opt out.

You can withdraw your consent or opt out of marketing communications at any time.

Lawful basis: consent where required and, where legally permitted, our legitimate interests in promoting our products and maintaining customer relationships.

Website operation and security

We may process technical information to:

operate and maintain our website;
protect the website from fraud, misuse and malicious activity;
troubleshoot technical problems;
maintain website and account security.

Lawful basis: our legitimate interests in operating and protecting our website and business.

Website analytics and improvement

Where permitted and, where required, after obtaining your consent, we may use analytics technologies to understand how visitors use our website and to improve its content, performance and usability.

Lawful basis: consent where required under applicable privacy and electronic communications legislation.

Advertising and remarketing

If we use advertising pixels, remarketing technologies or similar tracking technologies, these will only be activated in accordance with applicable consent requirements.

You can manage these technologies through our cookie preferences tool.

Lawful basis: consent where required.

4. Cookies and similar technologies

Our website may use cookies and similar technologies to provide essential website functionality and, where applicable, analytics, personalisation and marketing.

Some cookies are strictly necessary for the operation of the website, including functionality such as:

shopping baskets;
checkout;
account sessions;
website security;
user preferences.

Other cookies and technologies, such as analytics or advertising technologies, will only be used where permitted by law and subject to the choices made through our cookie consent tool.

For further information about the cookies and technologies used on our website, please see our Cookie Policy.

You can change your cookie preferences at any time using the cookie settings available on our website.

5. Who we share your personal data with

We may share personal data with trusted third parties where this is necessary to operate our business or provide our services.

These may include:

website hosting and IT service providers;
e-commerce platform and website service providers;
payment processors and payment gateways;
delivery companies, couriers and fulfilment providers;
email and customer communication providers;
analytics providers;
advertising and marketing platforms, where you have provided the required consent;
fraud prevention and security providers;
accountants;
auditors;
insurers;
solicitors and professional advisers;
government authorities;
regulators;
courts;
law enforcement agencies where required by law.

We require service providers acting on our behalf to handle personal data securely and only for the purposes for which the information has been provided.

We do not sell your personal data.

6. International transfers

Some of our service providers may process or store personal data outside the United Kingdom.

Where personal data is transferred internationally, we take appropriate measures to ensure that the information receives an adequate level of protection in accordance with UK data protection law.

Depending on the destination and provider, these safeguards may include:

UK adequacy regulations;
approved contractual safeguards;
other legally recognised transfer mechanisms.

You may contact us at info@deawines.co.uk for further information about the safeguards used for international data transfers.

7. How long we keep your personal data

We retain personal data only for as long as reasonably necessary for the purposes for which it was collected, including satisfying legal, accounting, tax and regulatory requirements.

The relevant retention period depends on the nature of the information and the reason it is being processed.

For example:

order, payment and transaction records may be retained for the period required by applicable accounting and tax legislation;
customer account information may be retained while your account remains active and for an appropriate period afterwards;
enquiry and customer service records may be retained for as long as reasonably necessary to resolve the matter and protect our legitimate business interests;
marketing information may be retained until you unsubscribe or withdraw your consent, subject to retaining limited suppression information where necessary to respect your opt-out;
technical and security records may be retained for an appropriate period according to their purpose.

When personal data is no longer required, it will be securely deleted, anonymised or otherwise removed in accordance with our data retention procedures.

8. Security

We take appropriate technical and organisational measures to protect personal data from accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

You are responsible for keeping passwords and account credentials confidential.

9. Your rights

Under UK data protection law, depending on the circumstances, you may have the right to:

request access to the personal data we hold about you;
request correction of inaccurate or incomplete information;
request deletion of your personal data;
request restriction of the processing of your personal data;
object to certain types of processing, including direct marketing;
request the transfer of certain personal data to you or another organisation;
withdraw consent at any time where processing is based on consent;
lodge a complaint with the Information Commissioner’s Office.

These rights may be subject to certain legal conditions and exemptions.

To exercise any of your rights, please contact us at:

info@deawines.co.uk

We may need to request information from you to confirm your identity before fulfilling your request.

10. Marketing preferences

You have the right to stop receiving marketing communications from us at any time.

You can do this by:

clicking the unsubscribe link included in our marketing emails;
contacting us at info@deawines.co.uk.

Opting out of marketing communications will not affect transactional or service communications that we may need to send in relation to your orders or account.

11. Children and the sale of alcohol

Our website and products are not intended for children.

DEA WINES does not knowingly sell alcoholic products to persons under the legal drinking age applicable to the transaction.

Customers purchasing alcoholic products may be required to confirm their age, and age verification may also be carried out during delivery.

If we become aware that we have collected personal information from a child without an appropriate lawful basis, we will take reasonable steps to delete that information.

12. Third-party websites

Our website may contain links to websites, services or social media platforms operated by third parties.

We are not responsible for the privacy practices of third-party websites.

We encourage you to review the privacy policies of any third-party websites or services you use.

13. Automated decision-making

We do not normally use personal data to make decisions about individuals based solely on automated processing that produce legal or similarly significant effects.

If this changes, we will provide appropriate information and safeguards as required by applicable law.

14. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our website, services, technology or legal obligations.

The latest version will always be published on this page and the “Last updated” date will be amended accordingly.

We recommend reviewing this Privacy Policy periodically.

15. Contact us

For questions about this Privacy Policy or the way DEA WINES processes personal data, please contact: